Contents

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project. Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track. In order to write ANY form of marketing material for your ebook or course, you need to be completely...

Advertising Gold - Extreme Benefits Extraction For E-Authors

Advertising Gold - Extreme Benefits Extraction For E-AuthorsOnce a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project. Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track. In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product. Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer. I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn't answer certain basic questions I put to them, such as: "How many chapters are there in your book?" "How many pages does your book have?" "How many illustrations?" "How many words?" "What's the ISBN?" The answer was always something along the lines of, "Ahm ... I guess I could look it up ..." Oooh! These are the kind of "technical details" that are handled in a publishing house by "other people" - but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the "technical specifications" of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision. But that's just an example and in a way, it is the tip of the iceberg. What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis. This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop. This first step is called "the benefits extraction". *** How To Do The Benefits Extraction *** You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author's hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and "extract" ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly. There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there's also benefits such as: Good sized print - easy to read for older people, avoid headaches! Good use of white space - easy on the eye, relaxing reading Well structured - information flow is logical, and thus easy to understand and learn Fully indexed - things are easy to find, you can quickly get to what you need to know. Helpful diagrams and illustrations - pictures say more than a thousand words ... ... and so on. Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as: "The SINGLE little known SECRET to all your marketing problems!" (Page 23) Take your time and keep backing up and asking yourself over and over again, "What BENEFITS will the reader/user get from this?" Immediately, short term, long term? Don't stop with things like, "Reader will learn how to use the snarkometer ..." That's not a benefit. A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used - so the benefit might be: "Reader will be able to capture even well hidden, rare and elusive snarks." From there, you can go on to further future benefits, such as: "Reader will become famous and rich from his snark sales." That's the point, after all! *** Sorting Out Your Benefits *** If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse. You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper. Now it's time to sort them out. Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists. As soon as you've got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING! "Deep down", of course you knew that all along but it's extraordinary how "deep down" this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface! Pick out the top ten benefits and transfer them to a new sheet of paper. Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters. Finally, take all the rest and sort them out in any way you want. You might find that a particular market emerges that you hadn't thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly. You might well find material amongst those benefits that you can use to write articles or engage in customer "education" - explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is. You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this "benefits extraction" and analysis. And once you are done, NOW you are ready to write REAL advertisements of all kinds - and you'll find that now you ACTUALLY KNOW what your product is from the marketer's standpoint, you'll also be able to SELL IT TO OTHERS. Oh, and one more thing. A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES. Yup, it's all true. It really is THAT good, and it REALLY has all those benefits! It'll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops - and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around! So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW. It is absolutely THE FIRST STEP to ALL future marketing. Good luck and surprise blessings, Silvia Silvia Hartmann

Profile Of The Wireless Telecommunications Industry

Profile Of The Wireless Telecommunications Industry

We are also a repository of telecommunications industry reports and market research, and hosts one of the most comprehensive database of telecommunications company profiles. The model acts as a value-added tool to initiate discussions of critical issues in today's telecommunications industry. Quality Teaching staff are drawn primarily from the School of Technology and include experienced academic staff and recent recruits from the telecommunications industry. Profile of the wireless telecommunications industry and the telecommunications tower industry. A gin pole is a device unique to the telecommunication tower industry. National Telecom Search Specializes in the hi-tech environment of the telecommunications industry, placing professionals in sales, management, marketing and technical careers. Average earnings in telecommunications greatly exceed average earnings throughout private industry. All of the major sectors of the telecommunications industry are or will increasingly use VoIP. Industry consolidation and strong price competition among telecommunications firms will decrease employment as companies try to reduce their costs. State Legislation The telecommunications industry has recognized the potential threat of competition from public utilities and local governments in general. and NEC, TTIC is a leading company in the telecommunication industry. The FCC, consumer groups and the telecommunications industry are now discussing plans for educating the public about this cell phone/hearing aid compatibility standard. Xicom has developed solutions specifically for the telecommunications industry to complement Xicom's traditional information technology solutions. The telecommunication services industry is made up of businesses mainly providing telecommunication services to the public by wire, cable or radio. WTC has been providing professional consulting services focused on the special needs in telecommunications, networks, and information technology since its inception in 1983. The latest telecommunication technology can be installed on your premises with the help of telecommunication consultation. This text is a part of a course-study in telecommunications technology. Programs in telecommunication management or telecom management address changing technology advances in system design and the implications this has on modern life. The course also will address telecommunications and networks, electronic commerce, decision support systems, security and ethical challenges, and global management of e-business technology. Modern telecommunication systems make extensive use of time synchronization, and there is a link between the development of communications and time-keeping technology. However, the increasing standardization of telecommunications technology will limit their employment. Therefore the criticism that Marx makes of industrial technology does not apply to computer managed telecommunication technology. Long Island JobsSearch or browse local jobs in information technology, telecommunications and new media, post your resume, and find career events and other resources. The programme also addresses such areas as telecommunication architecture evolution, digital communication and radio technology. The rapid evolution of telecommunications technology demands a broad educational background including today's technological breakthroughs. Communication technology and policy have increased in importance in recent years because of rapid technical progress and massive global investment in telecommunication infrastructure. http://www.conference-teleconferencing.info/telecommunication/

Advertising Pens Fast And Easy To Apply

Advertising Pens  Fast And Easy To Apply

Theres not a question that promotional items can be an invaluable way to help market your company, product or service. However, its also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not just taken because its free, only to be discarded later. These should be items that people use, preferably on a consistent basis. Very few promotional items can compete with the usability of advertising pens. You have probably used one recently yourself. Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other.This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company using anything from incredibly inexpensive pens to fine luxury models for your important customersStart using one of the most cost effective, as well as advertising effective, promotional items today and get your business the boast that can only come from advertising pens.

Beverage Company Sponsors Teen Games

Beverage Company Sponsors Teen Games

As part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year's L.A. Watts Summer Games, the largest high school athletic competition in the nation."Our goal here is to support elite high school athletes by giving back to the same markets that support our sales," said Anthony Miller, chief executive officer of Fire Mountain Beverage. "This event helps to accomplish one of our objectives by promoting healthy living through education."Since the passage of the Pupil Nutrition, Health and Achievement Act of 2001, California schools have banned the sale of sugared, carbonated beverages and are moving toward juices, certain sports drinks, diet sodas and bottled water. And recently, major beverage distributors have followed suit, agreeing to stop selling sugary drinks to the nation's public schools.Fire Mountain's Five O2 oxygenated bottled water is enriched with vitamins A and C, niacin, potassium and calcium, making it a more nutritious alternative to beverages containing sugar, caffeine, sodium and carbohydrates. Five O2 also comes in fruit flavors that are appealing to consumers of any age. By sponsoring the games, the company hopes to show teen athletes that they have healthier options with which to quench their thirst. The L.A. Watts Summer Games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to foster understanding and camaraderie among the area's high school students. The games now include competitions for both boys and girls in soccer, track and field, volleyball, tennis, cheerleading, music, art and poetry and more. Nearly 200,000 young people have participated in the games to date.To promote the achievements of high school students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the community through volunteerism.

The Easy Way to Reach Business Zenith

Handing business cards is ordinary in the business world. You can see businessmen trade business cards after meeting, after a chat, dinner and the likes. Business cards are so tiny that they are pretty accessible. They are not as big and as heavy as other promotional tools. In fact they are the handiest marketing tool these days. Hence, they are easy to carry and dispense. People from all walks of life need business cards. Whether you are a teacher, real estate agent, lawyer, doctor, engineer or businessman, you need business cards to grab a better position in the marketing world. In fact, all sorts of business, profession, hobbies and personalities can benefit from business cards. Big companies all over the globe use business card marketing. It is one of the factors why they stay on the apex of success. In addition, business cards are critical in keeping your customers. Aside from that, they are also the easiest ways to make a good and lasting impression. The competition is getting stiffer and stiffer each day. We have to cope up with the competition to stay standing tall. Business cards can be our saving grace. Though, they are tiny but its importance cannot be overemphasized. They are not only effective but inexpensive as well. Compared to other networking and marketing tools, business cards are far more effectual and practical. Nevertheless, they must pass quality and meticulous planning, printing and distribution process so as to achieve their full potentials.Planning is the key factor why we have effective business cards. It is the basic phase where we conceptualize what we want for our business cards. Business card printing is an essential stage in the undertaking. The design, colors, images or logo of business cards must directly reflect the identity of the business or company. The design and printing process must also be of high-quality to have an excellent result. Remember that attention-grabbing and functional business cards make tour goals happen. Finally, business cards have to be dispensed. But the common mistake that must be avoided at all cost is dispensing them to the wrong target. Moreover, give business cards to your real business leads. Or else you will just be wasting your hard-earned money for nothing.

Word Of Mouth Advertising - Steps To Create Awareness

Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market hang out.Website: Its the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.

Summary

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project. Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track. In order to write ANY form of marketing material for your ebook or course, you need to be completely...